Reinventing home companion care for the digital age to solve the ever-growing elder care crisis /
The world is going through an unprecedented demographic shift. Never in human history have so many people reached old age. At the same time, there has been a steady decline in birth rates. In many countries, older adults will soon outnumber children under the age of 18. In Germany, over 67-year-olds already make up 20 % of the population today, expected to increase to 26 % by 2040. At the same time, the natural desire of elderly people for independence requires solutions for home care support. COVID-19 has amplified this trend as families saw the devastating impact of the pandemic in elderly care homes. The German home care market volume is expected to increase to EUR 23 bn by 2030.
With more than 6,000 families served and a market presence in 30 German cities, care companion GmbH (“Careship”) is poised to become the category leader in home-care-coordination as a service for the steadily growing elderly care segment. A fully digital user journey allows fast matching of elderly people in need of non-medical companionship care with qualified freelancers. Careship improves life quality and independence for elderly and their relatives. For its growth plans, Careship is now seeking fresh capital to support its growth strategy in Germany and other European countries.