{"id":16990,"date":"2026-07-14T16:45:14","date_gmt":"2026-07-14T14:45:14","guid":{"rendered":"https:\/\/fa-se.de\/?p=16990"},"modified":"2026-07-14T16:45:14","modified_gmt":"2026-07-14T14:45:14","slug":"vegdog","status":"publish","type":"post","link":"https:\/\/fa-se.de\/en\/projects\/finalised\/vegdog\/","title":{"rendered":"VEGDOG"},"content":{"rendered":"\t<div id=\"gap-187354052\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-187354052 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2><span data-text-color=\"success\"><b><strong>GERMANY&#8217;S FIRST AND LEADING PROVIDER OF PLANT-BASED DOG FOOD<\/strong><\/b><\/span><\/h2>\n\t<div id=\"gap-2020124584\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2020124584 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 style=\"text-align: left;\" data-rm-block-id=\"block-4\"><span data-text-color=\"primary\">Societal Challenge &amp; Market<\/span><\/h3>\n<h5>According to the Federal Environmental Agency, animal agriculture, 97% of which consists of factory farming, contributes a staggering 15% to greenhouse gas emissions. This figure even exceeds the combined emissions of all cars and airplanes. In the past, dogs were mainly fed human food scraps, which consisted largely of grain, and later dog food was produced from slaughterhouse waste. But today, driven by the increasing demands of their owners, dog food consists mainly of high-quality meat that has to be produced specifically for consumption by dogs. As a result, dogs today consume more meat than ever before. This means that other animals such as cattle, pigs, and chickens are bred and slaughtered exclusively for dog food in factory farms. This trend therefore not only leads to a significant increase in CO2 emissions from the production of dog food, but also to increasing animal suffering. It is also alarming to note that 43% of dogs in Germany suffer from food allergies, with animal proteins often being the main cause.<\/h5>\n<div class=\"is-divider divider clearfix\" ><\/div>\n<h3 style=\"text-align: left;\" data-rm-block-id=\"block-7\"><span data-text-color=\"primary\">Solution<\/span><\/h3>\n<h5>The general trend towards greater sustainability and increased awareness of animal welfare has led to more and more dog owners recognizing that plant-based dog food is a good alternative to conventional dog food. According to a study by the University of Winchester, a plant-based diet is actually the healthiest diet for dogs. This finding creates enormous market potential for vegan dog food, which is expected to reach over \u20ac600 million in Germany by 2027, accounting for around 30% of the total dog food market. <a href=\"https:\/\/www.vegdog.de\/en\/\" target=\"_blank\" rel=\"noopener\">VEGDOG<\/a>, a pioneer in this field, recognized this potential back in 2015 and developed a plant-based dog food in collaboration with veterinarians. This food meets 100% of a dog&#8217;s nutritional needs and excludes the most common allergens for dogs. Depending on the type of food, CO2 emissions can be reduced by between 35% and 70%. In addition, feeding a dog Vegdog means that up to 100 animals can be saved from the slaughterhouse during its lifetime.<\/h5>\n\t<div id=\"gap-1984196994\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1984196994 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>GERMANY&#8217;S FIRST AND LEADING PROVIDER OF PLANT-BASED DOG FOOD Societal Challenge &amp; Market According to the Federal Environmental Agency, animal agriculture, 97% of which consists of factory farming, contributes a [&#8230;]\n","protected":false},"author":15,"featured_media":16992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":12,"footnotes":""},"categories":[162,163],"tags":[3065],"class_list":["post-16990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalised","category-projects","tag-food-agriculture"],"_links":{"self":[{"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/posts\/16990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/comments?post=16990"}],"version-history":[{"count":2,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/posts\/16990\/revisions"}],"predecessor-version":[{"id":16994,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/posts\/16990\/revisions\/16994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/media\/16992"}],"wp:attachment":[{"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/media?parent=16990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/categories?post=16990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/tags?post=16990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}