{"id":17000,"date":"2026-07-14T20:02:15","date_gmt":"2026-07-14T18:02:15","guid":{"rendered":"https:\/\/fa-se.de\/?p=17000"},"modified":"2026-07-14T20:50:38","modified_gmt":"2026-07-14T18:50:38","slug":"reliving","status":"publish","type":"post","link":"https:\/\/fa-se.de\/en\/projects\/finalised\/reliving\/","title":{"rendered":"Reliving"},"content":{"rendered":"
Growth Capital for Reliving<\/strong><\/h5>\n

DISRUPTING THE INTERIOR MARKET<\/span><\/h2>\n

Societal challenge and market<\/span><\/h3>\n
Between 10 and 15 % of all furniture sold online comes back as a return, yet 85 to 90 % of these returns can no longer be resold as new. Restocking, handling, and minor damage together erode roughly half the retail value per item. For interior brands, this translates into a manual, resource-intensive process: overwhelmed customer service teams, congested warehouses, and unplanned value loss, compounded by mounting regulatory pressure to manage returns responsibly.<\/h5>\n

Solution<\/span><\/h3>\n
Reliving<\/a> turns returns from a cost factor into a circular value creation process: once registered through the Reliving portal, the item automatically receives a return label and is routed directly to Reliving’s warehouse rather than back into the brand’s logistics chain. There, Reliving handles inspection, grading, and repair where needed, while an AI system generates a new listing for the marketplace in parallel. The result is a fully automated loop from return to resale that relieves brands of any storage or process burden. Every item saved this way escapes destruction, avoiding the CO\u2082 output and waste that transport, storage, and disposal would otherwise generate, so economic efficiency and environmental impact converge in the same process step.<\/h5>\n

The team behind Reliving<\/span><\/h3>\n
Reliving was founded in 2019 in Amsterdam by Ananda van Doorn (CEO)<\/a> and Jody Klaassen (COO)<\/a>, driven by shared frustration with throwaway culture and its environmental toll. Their conviction: change starts with one’s own actions. With Reliving, the two founders pursue the vision of making secondhand the first choice in the interior industry and shifting the market from a linear to a circular model. The team combines complementary expertise in product development, operations, partnerships, and marketing.<\/h5>\n","protected":false},"excerpt":{"rendered":"

Growth Capital for Reliving DISRUPTING THE INTERIOR MARKET Societal challenge and market Between 10 and 15 % of all furniture sold online comes back as a return, yet 85 to […]\n","protected":false},"author":15,"featured_media":17003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":21,"footnotes":""},"categories":[162,163],"tags":[3066],"class_list":["post-17000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalised","category-projects","tag-circular-economy-climate-action"],"_links":{"self":[{"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/posts\/17000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/comments?post=17000"}],"version-history":[{"count":9,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/posts\/17000\/revisions"}],"predecessor-version":[{"id":17014,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/posts\/17000\/revisions\/17014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/media\/17003"}],"wp:attachment":[{"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/media?parent=17000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/categories?post=17000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fa-se.de\/en\/wp-json\/wp\/v2\/tags?post=17000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}